Victor Gallery

A Visual Symphony

Introduction to the Contact Photography Festival:
The Contact Photography Festival, an annual spectacle in May, boasts over 1,500 photographers exhibiting at more than 175 venues throughout the Greater Toronto Area. It offers a prime opportunity to immerse yourself in the world of captivating photographs across numerous free, public venues. While the festival is a celebration of photography in various forms, my focus lies on the artful presentation of these visual narratives.

Photograph Framing Dynamics:
The question of how to frame a photograph often yields diverse responses from photographers and retail picture framers. Elevating a photograph to the status of art through framing imbues it with a sense of value. A well-crafted frame design has the power to transform an average photo into a visually stunning masterpiece.

For black-and-white photos, strategic matting with black, white, and/or gray mats is recommended. The absence of additional colors preserves the purity of the image, preventing distractions. Introducing colored mats, especially in the case of black-and-white photos, can diminish overall contrast and disrupt the photo’s intended impact.

Creative Matting Techniques:
While avoiding vibrant mats, a nuanced approach involves using color as the predominant top mat, with accents of black, white, or gray beneath. This technique serves as a transition into the photo, isolating the black-and-white image and drawing attention to its unique qualities.

Framing Considerations:
A frame is not just an accessory but a crucial element in photography presentation, acting as the transition between the picture and the wall it adorns. The choice of frame is influenced by factors such as picture size, subject matter, movement, color, and medium. The golden rule for all frames is that they must complement the picture without diverting attention from it.

Tailored Framing for Diverse Subjects:
Different subjects demand distinct framing approaches. Robust, plain frames suit simple subjects like peasants, while aristocratic ladies may benefit from frames that embody character. Masculine portraits often pair well with plain frames, while close-up subjects typically call for wider mouldings compared to distant scenes, even if the picture sizes are identical.

Special Offer for Photographers:
As the festival approaches, photographers showcasing their work are encouraged to seek the expertise of a certified picture framer for professional presentation. Picture it Framed is pleased to extend an artist discount for photographers exhibiting in the show. Take advantage of this offer by visiting our shop in march for a complimentary quote.

Celebrate the visual feast of photography shows throughout Toronto in May, appreciating the artistry both through the lens and in its presentation. For photographers, now is the time to entrust your photos to a certified picture framer for a presentation that befits your artistic vision.